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Content, content, content. Social media pages (e.g., Twitter, Facebook, LinkedIn, Pinterest) allow teachers and leaders to engage with and learn from other professionals and organizations without limitation. The key is to identify thought leaders and high-achieving educators and organizations, even if it’s just a handful to begin with, and connect with them to “see” their message/content. Why?

Timely Content. These organizations, institutions, and individuals deliver content that is current – e.g., practices, opportunities, policies, strategies. It is up to us as leaders and teachers to be able to sift through this content and identify what is most important to us.

Quality Content. Thought leaders, experts, seasoned professionals, high achieving educators, and leading institutions and organizations are on social media. Once we connect with them we can read the content they distribute. However, I liken the “like” or “follow” connection to the knowledge cognitive level in Bloom’s Taxonomy; that is, the real benefit of social media is that it provides an opportunity to move through all cognitive levels – this means participate in a Facebook or LinkedIn group discussion to share ideas for implementing strategies; engage in Twitter chats (e.g., cpchat or edchat) to analyze best practices; or pin and re-pin learning outcomes from a recent lesson and share what went well and what would you do differently.

Unlimited Content. There is a definite opportunity to get overwhelmed by the large amounts of content being shared across social media platforms. Therefore, in order to make efficient use of time, as we sift through messages and content we must also begin to focus and re-focus the content we seek. For example, begin looking for tighter messages/content to find the quality content we want, identify new/other connections that focus on that content, and keyword searches to better locate the content that is important to you.

Test the social media “waters” as they provide unlimited opportunities for expanding one’s professional learning opportunities and development, as well as expanding one’s professional network.





Social Media Monday from iTeacherSuite offers social media insights for leaders and educators.

iTeacherSuite introduces teachers to practical and research-based tools, resources, and online learning communities for the purpose of helping teachers become highly effective and engaging students to learn and achieve. Check out our Facebook page to connect with teachers and to share teaching strategies (https://www.facebook.com/iTeacherSuite) and our website at http://iTeacherSuite.com for free resources. Follow on Twitter @iTeacherSuite.

Our mission at Studer Education is to provide students with a great place to learn, teachers with a great place to teach, and parents with confidence that their children are getting a great education. Visit us online at http://studereducation.com and follow us on Twitter @StuderEducation. Studer Education is a division of Studer Group, ranked for the fifth straight year on the Best Small and Medium Workplaces by Great Place to Work® and a recipient of the 2010 Malcolm Baldrige National Quality Award.