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It’s a new day in education and one where asking the question, “Are you an Apple or a Kodak?” is almost beyond relevant. Why? Two reasons:

1) It’s late in the game. Educational leaders with already proven results in increased employee engagement, parent satisfaction, and student achievement were presenting and discussing this question a year ago; check out the audio clip below:

2) It’s the wrong question. We should not be asking educational leaders whether they are “either/or,” instead we should ask, “If you’re not Apple, then why?” The difference in questions is grounded in the title of a recent article in Fortune, “Apple ad shows why Kodak never had a chance” (Parker, 2013). Check out the ad below:


The author of the article referenced above calls the ad’s message “simple, tight, concise” (here). The ad’s message is simple in its delivery, however, the ad’s content message delivers a brutal reality check to anyone not embracing change – including change in education, “Every day more photos are taken with the iPhone than any other camera.”




Parker, Andrew. (May 3, 2013). Apple ad shows why Kodak never had a chance, Fortune. Accessed online at: http://finance.fortune.cnn.com/2013/05/03/apple-kodak/.

Apple – iPhone 5 – TV Ad – Photos Every Day. Available on YouTube here.

The audio clip is of Dr. Janet Pilcher, Senior Leader of Education, Studer Group presenting at What’s Right in Education 2012. See videos from last year’s event here. For more information or to register for the 2013 event in Atlanta (October 21-23) visit http://studereducation.com/wrie2013.

Our mission at Studer Education is to provide students with a great place to learn, teachers with a great place to teach, and parents with confidence that their children are getting a great education. Visit us online at http://studereducation.com. Studer Education is a division of Studer Group, ranked for the fifth straight year on the Best Small and Medium Workplaces by Great Place to Work® and a recipient of the 2010 Malcolm Baldrige National Quality Award.